Event organizing is the art to manage the things so accurately that each and every host of that program appreciate that Program Schedule. So Importance Of Event Management study cannot be ignored in this busy life, every one is now prefer for manage the event for different purposes. Event management is an exciting and growing industry, as well as a unique career opportunity for everyone with a passion for the planning and organizing of events. Event management is the application of project management to the creation and development of festivals, events and conferences. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.Event Management is simply put, Management of an Event. This Event can be a Musical Shows, Concerts, Exhibitions, Fashion & Celebrity Shows, Film Awards, Political Rallies etc. Event Management therefore can be summed up as Conceptualizing, Planning, Organizing and finally Executing an Event. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects of an Event. Event Management is also considered one of the Strategic Marketing and Communication Tools by Companies of all sizes as they help them communicate with potential clients. Event Manager is a Professional who is involved in all, some or one of the activities of Planning, Organising and Executing an Event.
Event Management Specialized Fields are –
- Visualizing Concepts
- Event Planning
- Event Budgeting
- Event Marketing
- Event Organizing
- Event Coordinating
- Event Executing
- Event Security
Objectives Of Event Management
- To develop such ethics that provide a professional treatment to the client and create a flourishing business.
- To develop create innovative and unique ways of presenting an Event.
- To be develop such high standard of repute which is indisputable even at the International Standards.
Event Management Job Perspectives
The Event Management Industry in India is growing at a fast and rapid pace. There are various factors for this pace, some of which includes the large availability of Vocational Courses, Diploma and Degree in this Field. As compared to earlier times one had to learn the Tricks and Trades of the business by actually getting employed and then gaining experience in the Field. Today the Trade and Tricks are provided through courses of theoretical information and it’s practical implementation during the internship period. And upon the completion of the course, one is almost like any other Seasoned Event Manager. Other factors that have contributed to the growth of this Industry are the recent growth of Festivals and Events around the world and not to mention the rise in income of the Middle Class which can afford to organise any array of Events. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country. According to a Study, the Indian event management industry is poised to clock a CAGR of 18%, increasing from Rs. 8 billion in 2007 to Rs. 24 billion in 2012. The Field is vast and opportunities are abundant. One can work as an Event Manager in companies like Wizcraft, Television Channels like Zee TV etc., coordinate fashion shows for companies like Lakme and organize award ceremonies for magazines like Filmfare. One can work as an Event Manger and Coordinator in companies like Oglivy and Mather, Percept’ D mark, CNBC TV, DNA Network and Encompass abroad. A Competent Event Manager can also be hired a Freelancer Consultant in any Corporations or can work independently.
Event Management Job Types
- Public Relation Executive
- Program Manager / Program Coordinator
- Birthday Party Anchor
- Lead Technical Developer
- Marketing & Business Development Professional
- Creative Designer
- Compères/Voice Artists
- Public Relations Account Executive
- Event Management Faculty
Event Management Employment Areas
- Films and Serial Production Houses
- Fashion Industry
- Software Companies
- Newspaper Houses
- Hotel, Travel and Hospitality Industries
- Non-Profit Organizations
- Political Parties
- Event Management Consultancy
- Advertising Agencies
- Public Relations Firms