Future of E-Commerce in Pakistan 2025

The way Pakistan shops has completely changed. From browsing stores in crowded markets to ordering online with one tap, e-commerce is now part of everyday life. With increasing internet access, mobile wallets, and youth-driven demand, the e-commerce market in Pakistan is projected to reach around $9 billion by the end of 2025.

What is E-Commerce & How it Works in Pakistan

E-commerce means buying and selling products or services over the internet. In Pakistan, it ranges from major platforms like Daraz.pk to local Instagram sellers and even WhatsApp order booking. You pick your item, place an order online, and get it delivered to your doorstep—often with cash on delivery (COD) or mobile wallet payments like Easypaisa and JazzCash.

Top 10 E-Commerce Platforms in Pakistan (2025)

Here’s a fresh look at the most popular online shopping platforms in Pakistan:

1. Daraz.pk – The largest general marketplace, with millions of products and express delivery options.

2. Foodpanda – Leading in groceries, food delivery, and now quick-commerce.

3. PriceOye – Best for electronics with verified sellers.

4. PakWheels – A go-to platform for cars, bikes, and parts.

5. SapphireOnline – High-end fashion loved by the youth.

6. Naheed.pk – Known for groceries, beauty, and hygiene products.

7. Telemart – Gadgets, gaming, and tech accessories.

8. Shophive – Premium electronics and office solutions.

9. iShopping.pk – General online store with a wide variety.

10. Osam.pk – offering quality water bottles and fitness-related products .

E-Commerce Market Size in Pakistan (2025 Update)

• Estimated Market Size (2025): $8.9 Billion+

• Annual Growth Rate (CAGR): ~17%

• Mobile Orders Share: Over 85%

• Digital Payment Use: 84% of retail transactions are now cashless

Pakistan’s e-commerce growth rate is among the fastest in South Asia, and digital shopping is no longer limited to cities like Karachi or Lahore—rural areas are joining in thanks to mobile access.

E-Commerce Growth Rate in Pakistan

Over the past five years, Pakistan’s online retail sector has shown steady double-digit growth. The biggest boost came during the COVID-19 era, and it hasn’t slowed down since. With Gen Z entering the workforce and small businesses going online, the upward trend is expected to continue well into 2027.

Challenges of E-Commerce in Pakistan

Despite the strong growth, several issues still affect digital shopping:

1. Trust Issues

Many users still hesitate to make card payments online due to fear of scams. COD remains dominant.

2. Delivery & Logistics

Late deliveries, damaged products, and lack of real-time tracking can frustrate buyers—especially in remote areas.

3. Tax & Regulation Confusion

Different provinces have different rules for GST and e-commerce tax compliance, causing confusion among sellers.

4. Internet Speed & Access

Although mobile internet is widespread, not all regions have fast or reliable connections.

5. Fraudulent Sellers

Fake listings, low-quality products, and unclear return policies can discourage repeat purchases.

E-Commerce Statistics in Pakistan

Changing Buyer Behavior in Pakistan

Shoppers now expect:

• Next-day delivery in major cities

• Easy return policies

• Multiple payment options including debit cards, wallets, and QR payments

• Live chat support

• Mobile-friendly websites

Government Support for E-Commerce

The government of Pakistan has launched several initiatives to promote digital business:

• E-Commerce Policy 2.0 (2025-2030) draft includes digital tax reforms and seller training
• SMEDA is offering digital transformation support for SMEs
• PSPA & PITB are pushing provincial-level digitization

Why Pakistan is a Hot E-Commerce Market

• Over 64% of the population is under 30
• 100+ million mobile broadband users
• Increasing financial inclusion via digital wallets
• TikTok, Facebook, and Instagram Shops are driving social commerce
• Cross-border trade interest is increasing with platforms exploring exports to GCC countries

E-Commerce in Pakistan Articles – What’s Trending

• “How to Start an E-Commerce Business in Pakistan (Step-by-Step Guide)”
• “Best Payment Gateways for Pakistani Online Stores”
• “Top Selling Products Online in Pakistan 2025”

Conclusion: The Future is Bright

E-commerce in Pakistan has come a long way from the early 2000s. Today, with increased access to smartphones, digital payments, and online platforms, more Pakistanis are shopping online than ever before. While challenges like fraud and logistics still exist, solutions are being built fast. The next 5 years could see Pakistan become a regional e-commerce leader, especially with government and private sectors pushing in the right direction.

Bonus FAQs – Answering What People Also Ask

Q1. What is the size of the e-commerce market in Pakistan in 2025?
Pakistan’s e-commerce market is projected to be around $8.9 billion by the end of 2025.

Q2. Which is the biggest e-commerce platform in Pakistan?
Daraz.pk remains the largest platform, covering electronics, fashion, groceries, and more.

Q3. What is the future of e-commerce Business in Pakistan?
With rising internet use, mobile wallets, and Gen Z entrepreneurship, the future looks very promising, especially for niche markets and social commerce.

Q4. What are the main problems with e-commerce in Pakistan?
The biggest issues are lack of trust, delivery delays, inconsistent tax policies, and payment fraud.

Q5. Can small businesses succeed in Pakistan‘s e-commerce market?
Yes, especially if they offer quality products, fast delivery, and use platforms like Instagram or their own Shopify stores.